Idea
Our idea is to create an ident for BT Sport. The duration of this ident is likely to las taround 25 seconds, this is so that it is long enough to include all information that is needed to be portrayed to viewers however short enough not to bore them. The ident features 4 different sports (football, cricket, rugby and frisbee). It will feature tracking shots of all 4 sports and transitions inbetween them. It will also feature the logo we created towards the end of the ident. Why are we rebranding BT Sport? We are rebranding BT Sport as their current logo seems to be very bland and notreally relate to the channels corporate identity and ethos. The logo has no relation to sports and also is not very eye-catching. How are we going to rebrand BT Sport? We are going to rebrand BT Sport as we are going to make sure viewers realise the channel is related to sports just when viewing the logo. This will help it relate to the channels corporate identity and the theme or their previous idents. Key Content The Key content of this ident we are creating are the different sports being shown on the screen and the enjoyment and concentration on the sportsmens faces. The close-up shots that will be featured will show the emotion and passion they have for their sports on their faces. This is important as it conveys to the audience what sport is really about and also may relate to how they feel about sports personally. Target Audience The target audience of this ident will be the same as the ordinary target audience of BT Sport which could be any ages from the beginning of teenage years and upwards. Usually the target audience are also males, this is most likely because those playing sports are also men
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What is our idea?
Our idea is to create a sports ident for BT Sport which features a variety of different sports such as football, cricket, rugby etc. The scene is set in a field and starts off with a cricket ball being hit up into the air and a tracking shot of it moving, then a new shot will be filmed of someone catching a frisbee instead of the cricket ball being there. Then when the frisbee is thrown, a new shot is of a rugby ball being caught and kicked into the air and the final shot will be of a goalkeeper saving a football from going into the net. Once the ball is caught, it will be rolled out onto the pitch featuring our BT Sport logo we created on the ball. When would it be likely to be aired? This ident could be aired during any time of the day. The reason being for this is because the sports channel has fixtures time tabled for sports all through out the day therefore it will always be viewed. In addition to this, as the channel is for sports only, the target audience for the ident will already be watching the channel. How could our idea develop in the future? Due to BT Sport idents being very similar using small clips from sports games and events, we could create a small narrative about sports which may be eye-catching to viewers. How could we keep the same theme throughout future idents? When planning and creating idents in the future, we could use the same theme by sticking to promoting sporting fixtures, events and victorious moments which have happened in sports history by showing clips of them. How has BT Sport previously kept a similar theme between its idents? Previously shown idents that are aired on BT Sport are all very similar as clips from a variety of sports games are showed and special moments within for example a quality goal. Why are we repackaging BT Sports idents? We are repackaging BT Sports logo as there is no actual relation to the channels corporate identity and ethos. By looking at the logo for BT Sport, you would not associate it with sports as nothing is featured within it that is sports related. It is very plain and simple and does simply not show what the channel airs or promotes. |
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June 2017
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