We have chosen to include different sports within our BT Sport ident as it links to the channels corporate identity. It links to the channels corporate identity as the channel is a sports channel and by including different sports that are shown on the channel. The ident will show transitions between different sports. The sports that will be featured in our final ident are football and rugby, these are two mainstream sports which are constantly featured on the channel. The ident will begin with a rugby ball being kicked up into the air and through the posts. There will then be a transition where the rugby ball changes into a football and is caught by a goalkeeper. The goalkeeper will then roll the ball out onto the pitch and the BT Sport logo that we rebranded will appear on the screen. Sometimes you will find that other relevant information appears on the screen during an ident however we have decided to keep it plain and simple. We have let the imagery convey the information as we do not want to bore the audience.
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June 2017
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